Although the actual message bore a closer resemblance to a classified advertisement, the evolution of advertising had begun. Advertising – Then and NowĪrens, Schaefer, & Weigold (2009) developed a timeline indicating the first known advertising message was created in 3000 BC.
Businesses are constantly seeking new ways to advertise.Īrens, W., Schaefer, D., & Weigold, M. Specifically, advertising falls under “promotion”-one of the 4 Ps of the marketing mix. Advertising is one part of a cohesive marketing mix. For example, comparative advertising as part of a marketing campaign can run concurrent in print, on television, radio, and the Internet. Each form, method, or technique can be used across several simultaneous marketing channels and advertising conduits. Advertising is the only way for businesses to tout their product’s uniqueness and differentiate themselves from their competition.Īdvertising can take many forms.
Businesses use different forms of advertising leveraging various media to raise public awareness regarding their products. Advertising gives businesses a competitive advantage. Sometimes the message is designed for the masses, and in other cases a more strategic approach is used to deliver advertising in a more controlled environment.
Without advertising, many great products would be the world’s best-kept secrets.Īdvertising allows businesses to ‘spread the word’ about their products and services. Advertising has an important role in business. Advertising as a non-personal, paid communication about products (Arens Schaefer, & Weigold 2009).
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